Nike is a USA based company which has its headquarters in USA while has subsidiary companies in Europe, Asia, Middle East, Africa and Australian nations. Although, the company has set up subsidiaries and signed contracts with producers worldwide, yet its major production…
In total Nike has over 300 stores worldwide excluding independent distributors, dealers and whole sellers. (Shareholders’ Report, 2010)
Nike Incorporation popularly known as Nike is a USA based world’s largest manufacturing company, formed in 1968, of sports apparel, shoes and accessories having mammoth 67% share in international market. Indeed, the company has become a pioneer designer, producer and seller of, primarily, sportswear, equipment, bags, and athletic footwear products. The global player supplies it products in 180 nations having 323 stores outside USA and has been actively participating in promotion of sporting and leisure activities, since its very inception. Nike recorded phenomenal growth during 1970s and 1980s because of sound business strategies and practices of its major strategic planners. Indeed, the major reason behind Nike’s phenomenal success is focus on quality and excellent marketing that persuaded the customers to switch toward Nike’s premium brands. (Shareholders’ Report, 2010)
Since, Nike has been operational in over 180 nations, it has employed highly educated, experienced and professional personnel who administer, manage and control entire production and supply chain. The Board consists of 10 independent Directors and ‘one outside director who is not independent’. The Chairman of company is Philip H. Knight, while Mark G. Parker enjoys the responsibility of President and Chief Executive Officer (CEO). Here is the list that includes names of all 13 top managers. (Shareholders’ Report, 2010)
To become world’s leading supplier of sports apparel, equipment, shoes and related accessories by producing and selling top quality premium products across the globe. To value our customers so that they receive satisfaction from our want-satisfying optimal quality and durable branded ...
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(Nike Inc. Company Profile Research Paper Example | Topics and Well Written Essays - 1000 Words)
“Nike Inc. Company Profile Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/miscellaneous/408479-nike-inc-company-profile.
The company leads globally in the design and supply of athletic apparel and shoes, and sports equipment. In its 2008 fiscal year, the company recorded an excess of US$18.6 billion in its revenue and it employed over 30,000 people globally. According to The Oregon, Precision Castparts and Nike are the only Fortune 500 corporations headquartered in state of Oregon.
The paper tells that Nike location is in the United States of America. The operation of the company persists in a way that corporate a normal business environment. This means that analysis of the strategic competitive advantage of the company is the drivers for the business growth. A good management position concerning the main product lines will yield positive results.
Nike is a unique brand that manufactures and sells various sportswear items and uniforms for many forms of sports ranging from tennis, soccer, badminton, rugby to track events. Nike operates many outlets in the world, for example, NIKETOWN sportswear and shoe stores; NIKE factory outlets; NIKE Women stores, and it also sells its products online.
3). The indices are produced as a result of cooperation of S&P Dow Jones and RobecoSAM indices (DJSI, n.p.). In order to be included in the DJSI, the companies must meet economic, social and environmental criteria (DJSI Annual Review, p. 3). The indices apply a broad variety of country, regional and global DJSI benchmarks and thus, serve as an effective tool for investors focused on corporate sustainability oriented businesses (DJSI Annual Review, p.
The company is having prestigious image in sports garments and sneaker industry. Nike is having a well vested and protected brand power that it can use in order to win the hearts and minds of the clientele in developing parts of the world as well. The athletes and other sportsmen and women have been known to favor Nike whenever they can.
Rocket Fuels policy estimates masses of data points for example, loyalty records, shopping performance, demographics, and the weather. Its main aim for the estimation is to tally and forecast the probability that users browsing the web, mobile devices or tablets will
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