In this paper, the literature review, aim, methodology, findings together with discussion are presented.
The airline industry is a challenging business. Keeping customers well informed can be quite challenging also and operational initiatives can proof to be difficult to execute. Schedules, fares and information have to be accurate. Marketing activities and sales promotions change constantly and typhoons and other bad weather conditions cause last minute cancellations or schedule changes. While technology has introduced rapid development, the outcome of applying e-business in developing countries is important for the economy to succeed. Adaptation of e-business in developing countries will make the airline shareholders more open to the needs of the economy, thereby resulting in a progressive business industry. E-business has been in today’s business world for some time now states Currie (2004). The benefit of having E-business in an economy will make it attract more investors.
Successful companies in the airline industry are concentrating primarily on their marketing plan because of the fact that the said activity is considered an important process for development and improvement. That is the main reason why more and more airlines are venturing into the internet as their main channel for their marketing processes. Marketing is a continuous process that deals with matching different products and services in order to meet the needs and demands of the customers. According to Harris and Dennis (2002), in order to accomplish effective marketing through e-business, different processes of research, planning, implementation, evaluation and control are used to achieve the overall aims and goals of a given company. E-business is the use of electronic applications and data to plan and execute different activities such as conception, promotion, distribution and pricing of different goods, services and ideas in order to ...
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This study will address the positive factors which enabled the growth of Apple iTunes Store to a major music distribution channel by selling over 6 billion songs till beginning of January 2009. Though emergence of Apple iTunes provided global music industry a thrust but the major concern lays on the fact that is globally 95% of the music track downloads are acts of online piracy which is making the legal distributors lose huge amount of revenue. The aim of the research is to analyze the impact of piracy on the legal music distribution channels and recommending steps for the crisis resolution.
onclusion 20 Marketing Plan Target Market: The primary potential target market for the Kidz-IDz are parents who are concerned about the safety of their children. Along with this, the company will also target different schools as this product can also be used for the safety of the students.
The Hotel engages in strategic marketing strategies that are designed to attract the attention of various levels of clientele. Strategic segmentation ensures that various forms of information are delivered to the clientele in good time for the purpose of reducing the amount of time that it would require for the targeted clientele to engage manual systems in search of the right kind of information about the hotel.
The rest 20% will involve younger audience who do not have an opportunity to take care and run errands for their parents or grandparents. Considering the nature of the offered services, the distribution channels are intended to be direct (excluding wholesalers, intermediaries and brokers).
Producers are always dependent upon these channel members so as to distribute their goods as wide and as deep as possible in the various geographic locations. It is essential for the manufacturer that their distribution channel functions efficiently as their sale will significantly depend upon them (Channels of Distribution (2011).
Putting these factors together, it is very obvious that the market structure of Southwest Airlines industry is that of perfect competition. For example in terms of the number of sellers or competitors, it can be said that there are as many airline companies as possible in America and China where Southwest Airlines operates (Prince and Simon, 2009).
Some of the characteristics of primary target market of Kidz-IDz are that they are caring and concerned with respect to the safety of their children and are ready to spend money in order to ensure that the