On micro level economy does not affect our business. We are the leading cement manufacturers in the region and have more than 65% of the sales. Export and local requirement for cement remains constant until economy faces a major crunch.
We are the trend setters in the industry. The requirement for research and development to produce new products makes it a competitive industry. And this cut throat competition makes me enjoy my business and triggers me to think something different and new all the time.
We have state of the art systems at plants for all the process, from extraction of raw materials to manufacturing and sales of the products. Entire production is monitored by automated systems. Offices are less advanced in IT and use basic information systems to perform day to day work.
My future goals for the company is to expand its production capacity, export of cement to Asia wide countries. To implement a system that will analyze the bulk capacity of cement in market and warehouses. And increase the growth rate of the company with more educated staff and efficient capacity.
We provide three kinds of call centre services to the industry. Call centre services, automated voice hosting services and call centre consulting services. We provide out sourced services and services to local companies as well.
We market our products to companies looking for out sourcing their call centre services. Our target market are local companies. We prefer local companies because it is cost effective to provide assistance with our local resources. We have a qualified staff of 800 people who are fluent in Arabic and English for providing call centre solutions.
Segment of marketing different products generates the maximum profit. More than 60% of the companies take services of call centers to sale their products. It also satisfies the customers quickly leading to increase in sales figures.