By using black and white, terrible imagery with savage people fighting to get a bite of the apple, 5 Seeds shows how it can transform people in a variety of different ways. The simple goal of the advertisement is to make sure people identify with natural ingredients and the benefits to the body and mind.
The ad is creative with its use of black and white and then a transformation into colour to show how simple ingredients like the apple manage to create a better environment and a happier person. It has impact because the whole idea of Adam and Eve was that they were misled by nature in the biblical story and told not to eat the apple, even though they wanted it very badly. By showing ancient people in dark and frightening environments and then transforming the background into a more civil and inviting colour scheme, it shows that the natural ingredients in 5 Seeds have benefits in many different ways. The creativity comes in not only the colour scheme, but by using age-old concepts (Adam and Eve) to give the drink a more modern view regarding health and mental well-being.
Creativity is also noticeable with the crows that seem to be protecting the apple as a means to preserve their own food sources. It shows that these ingredients are even important to animals, however people are the winners in the struggle and are clearly made better for it. When the Eve character puts her very life out on the limb just to get a single bite, it tells the consumer that they should actively seek 5 Seeds because it is made from the most quality ingredients on Earth.
The originality of the advertisement comes in how it transforms evil surroundings into more beautiful surroundings, giving consumers a kind of story that peaks their interest. 5 Seeds has many competitors and it would be difficult to differentiate the product from other similar products on the drink market. Therefore, in order to make the advertisement stand out competitively, they use imagery