food safety and physical activity, though according to the overview results they mainly impact academic achievements of students from the target groups. Harris County Hospital District, official authorities, HCPHES, school administrations and volunteers from the target communities certainly try to change the situation for better. Nevertheless, their efforts are uncoordinated and not widely-advertised, that’s why local Hispanic and African-American communities are not involved in it properly. Thus, to improve current situation in Harris County an efficient Health Campaign is required.
To establish this Health Campaign detailed statists is required, because organizes should be well-aware of quantity of the target groups, its basic needs, socio-economic status, health-related problems etc. In 2009 Harris County population included circa 4,070,000 residents; absolute majority (98%) lives in urban zone. Thus, large distances and transportation will not hamper arrangement of the health campaign. Both African-American (18.5%) and Hispanic (32.9%) communities make 50% of total population, that’s why the campaign must be large-scale and involve all abovementioned interested parties. (Appendix A) “According to the US 2005 American Community Survey, both the HA (14%) and the AA (12%) populations are represented as minorities.” (Talpade, 2008) Using CDC BRFSS, the campaign organizers can make a brief comparative analysis of general health status in the county with Healthy People 2010 objectives.
As for improvement of daily ration and weight management, average weight of men makes 190 pounds, for women – 159 pounds. (CDC BRFSS, 2004) It means that obesity rate in the county is above average US obesity rate. 57% of residents drink alcohol more than twice per month and 40% smoke quite regularly. Thus, majority of members of African-American and Hispanic communities do not follow healthy diet and prefer fast-food or semi-finished products from the supermarkets.