The number of teenagers in the US will grow to 35 million by 2010 and teenagers will spend an average of $80 per week on themselves (The University of Georgia BOS/SBDC Applied Research Division). More and more companies are entering into this industry, however, none of them is targeting the youngsters. Therefore, starting a private health and beauty spot targeting educational institutes in California seems to be a very feasible option. California is the centre of various top educational institutes (Utexas, 2010). By starting a health and beauty spot for students, significant number of universities and schools can be attracted because of the higher competition among schools in California.
The proposed Grooming Centre will only target the students from all age groups. An outlet will be established where all grooming and makeover services will be provided. Our centre will offer membership packages to schools, universities and colleges at discounted rates. When a university will become a member of our Salon, the students of that university will be able to take our services at very cheap rates. Grooming Centre and Salon aims to expand its business by getting more and more educational institutes as its members. This business will be a unique service-oriented idea because it will solely target students. Through Grooming Centre services, it is aimed to improve the lifestyle of students. Actually beauty, health medical and wellness were different industries (Robert). Robert also highlighted that 48 percent of the clients visiting salons and beauty clinics are below 35. However, through this new company, I aim to offer these services under one roof to the youngsters.
Robert, Benjamin. Beauty Industry Developments Impacting Spa and Wellness. 19 May 2009. 8 October 2010