p.141.). An organization with strong supply chain integration can easily achieve competitive advantage resulting in efficient performance of the operational activities. According to Dolgui and Proth, “a supply chain is a global network of organizations that cooperate to improve the flaws of material and information between suppliers and customers at the lowest cost with the highest speed” (Dolgui and Proth, (2010), p.113). The primary objective of supply chain management is to provide high satisfaction to the customer group through effective operational processes. The task of managing efficient supply chain for meeting its objectives is known as supply chain management (SCM). Monezka and colleagues defined SCM as a concept “whose primary objective is to integrate and manage the sourcing, flow, and control of materials using a total system perspective across multiple functions and multiple tiers of suppliers” (Mentzer, 2001, p.8).
Retail market is a service industry where finished goods are sold to the final consumers. The core operational activity of a retailer is to provide service to customers by selling products manufactured by different organizations. Therefore, in retailing business, the activities related to supply chain are of paramount importance. Hence, managing supply chain in retail business is more challenging as it determines the level of consumer satisfaction.
The primary objective of this paper is to analyze the supply chain related issues of the supermarket and to develop a relevant and valid supply chain management for retailing business. The SWOT analysis of supermarket will help to realize its current position for framing its supply chain model. In order to support the proposal, two relevant research papers related to supply chain will be explained. Finally, the paper will be concluded by offering valid recommendations on the basis of the analyses and