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International Marketing, INDIA outline - Essay Example

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Because of this diversity in population and culture, the food habits of the Indian population are different. India is a secular democratic country even though the majority of the population are Hindus. Most of the Hindus are vegetarians whereas Muslims and Christians are non-vegetarians. “Indias meat consumption is very low - currently 4.5 kg per capita - and it has grown by only 1 kg in the last 20 years” (Prospects for the livestock sector) whereas in vegetable consumption India became one of the prominent countries in the world. Typical meals in India are prepared from wheat, rice, barley, vegetables etc. “From 1997 to 2003: per capita food availability did not increase, and child malnutrition rates remained at very high levels, with more than 46% of children under five being underweight” (The Financial Express). An international marketer should take note of these food statistics of Indian people seriously while formulating marketing strategies for different regions of India
Most of the Indian people are living below the poverty line and hence they may not have adequate housing facilities. Many of the Indian people are staying in temporary huts and their housing needs were not properly met by the governments till now. Most of the Indian people live in one-family or house even after their marriage because of their lack of financial abilities to purchase independent houses. Since India is a huge country with different climate zones, different types of houses are built by people living at different regions. For example, in the southern region, concrete houses are more prominent whereas in the northern regions, wooden houses are more common. The awareness about the housing types and family setups in India will give the marketer some idea about the cultural traits of India which is necessary to develop proper marketing strategies.
Since India is a diverse country with respect to people, ...Show more


Many people believe that India will become a superpower in the near future itself. The recent economic crisis has not affected India much and hence many of the international companies and marketing people were…
Author : alfredo51
International Marketing, INDIA outline essay example
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