However, once they know that their toothbrush is made of the plastic packaging of branded edibles, it automatically builds in an acceptance for Recycline manufactured toothbrushes.
Recycline gets a ready access to ample…
Therefore, it simplifies its logistics and supply chain management and makes it low-cost.
Hudson could send motivators to schools and colleges, to build awareness amongst the young people regarding the advantages of using recycled plastic products. These personnel should make concerted effort to project the usage of recycled plastic products as the hallmarks of an alternate lifestyle, which is not only eco-friendly, but also modern and trendy.
As Hudson has access to desirable raw material for free, he can set the price of its products competitively lower than the comparable regular products (Zimring 45). Availability of low-cost, eco-friendly products will certainly add to his customer base.
Hudson should make it a point to educate the prospective customers that the raw material for his products comes from the packaging of branded food stuff, and is hygienic and safe. This will dilute the lack of acceptance that some customers may feel about products like recycled toothbrushes.
Answer: It is vital for Recycline to understand that selling recycled products is not merely about products, but offering an alternate life style. This eco-friendly life style is not only increasing in popularity, but its followers have strong emotional and ethical attachments associated with it. So, at present Recycline is basically a small contributor to this new but fast spreading way of life. As the company grows larger and as it gets access to desirable capital, and customer base, it could exploit its brand appeal to enter into industries that project eco-friendliness and sustainability. Such industries could be like organic food, recycled paper, herbal medicines, etc. The primary objective of the company should be to use its growth and brand equity to carve out a larger share from the market for eco-friendly products and ...
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