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Case 4-A - Assignment Example

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Case 4-A

Any type of wrongdoing should be resolved for the sake of the company. An independent auditor should always be consulted for some of these issues.
No. Cutting or excluding customers is never a good idea. If an upscale strategy was undertaken, than Bailey Banks & Biddle was the place to experiment with the idea. If this store could get more customers, than the rest of Zales might also get more customers. One third of Zales’ customer base was eliminated with this strategy.
Before hiring Burton, I would want some explanations about the frequent change of jobs. I would want to know why she left. The companies that she worked for would also be looked at. Did Burton make their profits go up or down? How was the company before and after she left? I would also be concerned that Burton would leave Zales in a couple of ...Show more


When a business, like Zales¸ is already known for a wide variety of business it is ineffective to exclude customers. Returning to its regular business strategy with a few changes could be…
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