This choice is the best because it emphasizes the company’s longevity in the market. This is critical because MCS has a 40% share in the market for drill bits and parts, and therefore a lot of brand recognition…
However, a name change could potentially alert customers and suppliers to new ownership and increased vitality and momentum at the company. In particular, the well-known name (Pinessi) has its own marketing benefits. But are these benefits really worth change the name?
This seems unlikely thus great benefits will still be realised by retaining MCS Mining Supplies name and launching a new but limited marketing campaign alerting the industry to the new joint venture between well-known players in domestic mining.
MCS Mining Supplies leads the mining supplies industry in Australia. We produce drill products that suit a wide range of customers, from high volume, low cost orders to unique, custom drill apparatus. MCS is staffed by highly skilled designers, machinists and technicians who produce drill custom pieces order, ahead of deadline and bulk orders with consistency and reliability. We maintain manufacturing plants at two sites in Western Australia, Perth and Kalgoorlie, and in Mount Macarthur in Queensland. MCS supplies 40% of the domestic market while we are expanding into the rapidly developing East Asian market, building our brand which is recognized for quality, capacity and reliability. We aim to grow our construction industry market share both at home and abroad. Both our Korean chapter and new projects in China serve the Chinese market, which is the largest in the world. We are also expanding our product line and developing related products specifically for the oil industry. At MCS we pride ourselves on maintaining our core vision of service and stability while quickly leveraging new technologies and opportunities.
China’s phenomenal economic growth has been among the worlds’ biggest success stories since the reforms of Deng Xiou Ping in the 1980’s. Just a few years earlier, China was in the throes of Mao’s cultural revolution, which decimated entire industries, halted ...
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