I did use instances from the movie to elaborate the effects on individual and society. Whereas, the effects on the multinational companies I gathered from general knowledge.
Ethnocentrism is used to define the cultural biased approach when viewing or judging other cultures and ethical systems. The world is wide and constitutes of a number of cultures and belief systems that vary from one another to a smaller or greater extent. Some actions considered normal in one culture may be viewed as offensive or unacceptable by the other one. For example, in Arab countries it is mandatory for all females to cover their head otherwise they face punishment. Now, such custom may be viewed as offensive to women belonging to other cultures and countries. Different ethnic groups can be defined on the basis of caste, religion, language, customs and value system or geopolitical boundaries. So, an ethnocentric person would consider one particular culture most important and superior than others and would measure all other cultures using his preferred culture as benchmark. More often than not the individuals consider their own culture as the most important. Hence, ethnocentrism can be viewed as an attitude that shows lack of acceptance of other cultures, and a feeling of contempt for people belonging to other cultures.
All individuals who grow up in certain society with its own unique belief system tend to view their values as the right one and the highest one. They tend to identify with those set of values and customs and may fiercely resist any attempt to devise any changes in such ideals. As, it amounts to altering their identity of which every human tends to be