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Second, these knowledge variables affect the association between use of media and understanding of science and technology. The first hypothesis of the research states that after the controlling the demographic variables’ effect, viewing certain channels and television programs lead to developing reservations about science and technology. Second hypothesis states that viewing of television is on an average negatively associated with knowledge of science, which might reduce the reservations against the same. Thus in order to prove these hypotheses and answer the associated research questions, the data have been adopted from 1999 NSB Science and Engineering Indicators Survey in order to generate the media effects model. Findings reveal that the effects of media, like newspapers, general television, science magazines and science television all had comparatively smaller impact on reservations against science and technology than frequent viewing of television. The study finally reflect that while certain television programs is merely meant for the entertainment, others related to science programs might have a positive impact on understanding of the same. However among the television viewers the popularity of science fictions, paranormal mystery programs are much more than the realistic scientific knowledge.
The article is helpful as a research paper in more than one respect. First it helps in establishing the theories and some of the already established results. Secondly, during the primary survey the people were asked open-ended queries about the science magazines they read. Many responses related to art and literature or sports. The sample was shortened based upon the name of the magazines. Therefore, it is a good tool adopted for accuracy of the sample selection because this will automatically eliminate the people who hardly are aware of the ...Show more


The article “Knowledge, Reservations, or Promise?: A Media Effects Model for Public Perceptions of Science and Technology” by Nisbet, Scheufele, Shanahan, Moy, Brossard and Lewenstein (2002) centers on the effect of media on science and technology.
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