75). Descriptive research explores and describes phenomena based on real-life situations. It helps provide new information about a topic which has not been completely explored. It describes concepts and relationships and provides more data from which more quantitative research can be conceptualized (Punch & Punch, 2005, p. 75). Correlational research on the other hand examines the relationship between two of more variables and determines if the relationship is negative or positive. A positive correlation means that the variables vary together and they either increase or decrease together; for negative correlation, variables vary in opposite directions or have an inverse relationship (Punch & Punch, 2005, p. 75). Quasi-experimental researches seek to determine the cause and effect relationships of independent and dependent variables. A treatment is usually implemented in this research and the effects are reviewed using selected methods of measurement (Trochim, 2006). Finally, experimental research is the type of research which helps to establish cause and effect of phenomenon (Davis, 1997). The causality between variables is tested here under highly controlled conditions.
The quantitative research has its strengths and weaknesses. It is advantageous because its methods are quantifiable, reliable, and applicable to a larger population (Weinreich, 2006). It also states the problem in specific terms and clearly specifies the independent and dependent variables being reviewed (Weinreich, 2006). It also follows the original research goals and comes up with objective conclusions and results, thereby ensuring reliability of data from controlled observations and mass surveys. Quantitative research also eliminates and minimizes the subjectivity of judgments. Finally, it allows for a longitudinal assessment on the ensuing performance of subjects (Matveey, ...
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ahead of the actual research, answer to the question). One then has to proceed by clearly stating the aim of the research and how one wants to “explore the problem” by comparing one or the other “literary source and concepts”. Importantly, one also has to define the “setting” and/or the “sample” and qualify these and the literature in terms of a particular set of “methods” to be used, be they ethnographic and qualitative, or of a more quantitative nature.
Marx writes: “Life is not determined by consciousness, but consciousness by life. In the first method of approach the starting-point is consciousness taken as the living individual; in the second method, which conforms to real life, it is the real living individuals themselves, and consciousness is considered solely as their consciousness” [Marx, 1997: 245].
Research Methodology and methods. In the modern context of inclusive education, it must be borne in mind that while dealing with children having autism, the chief goals are in facilitating the adjustment of social and communication processes, working towards improving the life quality, slowly removing the functional dependability, while also helping the other family members to cope with the stress (Barnard, Broach, Potter, and Prior, 2002).
There are several other positive buying behaviours which showcase the constancy of the customers. One such activity is the word-of-mouth promotion of the consumer for the brand. In this context, consumers generally refer the brand to their friends and relatives and influence them to try the product.
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It describes the processes and methods involved in data collection and data analysis and the overall philosophical approach of the research work. It also gives an overall idea to the reader on how the researcher has
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