ogs can, in fact, be used as remarkably adept tools of knowledge sharing in the context of a knowledge management work environment (Chai and Kim, 2010).
The article has pointed out that trust among the individuals making up a knowledge sharing network has been among the most significant issues that can make or break a knowledge management system and in this context, this study specifically deals with the relationship between trust and knowledge sharing habits of people using blogs as a tool for sharing information in the setting of a knowledge management system.
The researchers have used deductive reasoning principles in this study and for that purpose, have taken a quantitative research approach for this study. Quantitative research has been described as focusing upon the phenomena that occur in natural settings and has been designed specifically to study those phenomena in all their complexity (Leedy and Ormrod, 2001). According to Peshkin cited in Leedy and Ormrod (2001), these studies have been typically cited to serve one of the following purposes:
2. To allow the researchers to gain knowledge about the nature of a particular phenomenon, to help in the development of new concepts or theoretical perspectives about the phenomenon, and discover the constraints that face that phenomenon.
The research in question has specifically been carried out as a qualitative research to understand more about the implications of trust in the knowledge management arena and has been designed to understand more about the impact of trust on the knowledge sharing behavior of bloggers which encourages increased knowledge sharing practices.
The research uses the survey method to gather information about the various trust concerns that bloggers have and their impact on the blogger’s knowledge sharing behavior. Surveys have been defined as a reliable and relatively simpler way of gathering information on a large scale with minimum effort (Powell, 1998). However, Powell is also of