Books are received and approved if they seem to be promising and have commercial values. After being produced, many do not go through the same process as the traditional publisher do (Lopez, 2010).
Contemporary publishing represents a relationship between cultural and economic values (Piazza, 2010). Different from the traditional method of book publishing, The New York of the online “book review section” said that contemporary publishing is a trend that gives a challenge of a combination between new technology and the traditional book publishing. This combination initiates and promotes quality content, gives constructive and compassionate editing, gives imaginative design, and provides courageous gatekeeping.
Besides the publishing companies, libraries as well enter into publishing industry to increase the dissemination of knowledge and information and to reduce the barrier to access to information. Libraries bring in their capability in processing scholarly information, including expertise in processing digital information, close contact with the authors and the readers, and commitment to preserve the information they have. To get into contemporary publishing, they develop expertise in content acquisition, editorial management, contract negotiation, marketing, and subscription management.
Technology also makes it possible for publishers to produce books in different form either in printed form or in digital form without providing mass marketing but through direct marketing, online marketing, direct mail, or through other media marketing that cost less.
Since publishers are reducing cost, contemporary publishing allows them to produce more genre and obtaining higher profit by producing books that promise bestseller even going digital. While the publishing depends on research and scholarship of the past, authors form good relationship with the libraries to promote their books to the readers. Libraries work with the authors to inspire them and to ...
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