No doubt, the country observed negative economic growth due to worst economic recession during 2008 – 2009, which reduced its per capita income from $14,500 to$13,500. The total labor force of this nation is estimated to be 47 million out of which nearly 5% is unemployed. The share of two major industrial and services sectors in GDP is nearly 33% and 63% respectively. In addition, there is special attention over use of modern technology and latest equipments at private and public offices, educational institutions, hospitals, households etc., which is why the manufacturing and imports of durable consumer products and electronics are ranked number 2 across Mexico. In the light of above statistics, it is justified to argue that Overhead Projectors (OHP) are although locally manufactured (to some extent) by domestic industry, yet they are heavily imported from China, Canada, India Japan, USA etc. (CIA World Fact Book, 2010).
Unfortunately, the researcher has failed to garner statistics regarding total demand of office equipments or OHPs as well as on import volume of the chosen product. Indeed, it should be highlighted that there is no data available on internet that could provide near-to-accurate idea of demand of OHPs in quantitative terms. However, some of the major suppliers of Overhead Projectors include 3M Mexico, Hotline CPT Ltd, Cartridge Plus Inc., Vcom International Multimedia Corporation etc. are some of the international companies that have been supplying computer accessories and overhead projectors across lucrative Mexican market.
As far as the quality and useful life of OHPs are concerned, it is worthwhile to mention that various local and international brands of OHPs are available in Mexican market having useful life of 2000 – 15,000 hours. The better the quality and useful life, the higher the prices charged from sellers. In other words, the prices are in a range of $500 - $4,000 depending upon quality, life, brand