Mission & Clientele: The new Club It, now called Ruby’s, should develop a new focused mission and well-defined clientele to go with its new interior space, name and focus on IT resources. Music has always been the first love of Ruben and Melissa. Ruby’s will maintain…
y’s mission will be not only to build a community of muslc lovers by hosting community events, promoting diverse local talent and building and online community and presence.
The success of this new mission depends primarily on two related but distinct competitive business strategies: Innovation and differentiation. Ruby’s will differentiate itself from its competition through its focus on three specific musical genres, community building, and live, local music. To do this, it will utilize innovative IT strategies that set it apart before clients even set foot in the club. The new menu at Ruby’s will also reflect this focus , with an emphasis on soul food and Latin dishes, while sticking to a limited, finger-food based selection. The drink menu will be updated with Latin drinks such as mojitos and sangria, while also introducing six popular microbrews and a selection of red and white wine popular with our target clientele demographic.
Internet: A major upgrade to the business website is the centerpiece of Ruby’s new competitive strategy. First, the owners have designed a new logo for the new business name, and set up a template for a new website.
Look: A video tour and still photos of the newly renovated interior of the club focuses on the dramatic new details and space, however because of our new strategy of emphasizing localness, dancing and community, both the video and still photos of the interior include smiling, happy patrons sipping our distinctive Latin cocktails, wine or foaming microbrews. The new clickable menu includes images of tapas-style appetizers emphasizing Latin and soul themes.
Features and Functions: New features and functions of the website emphasize community and local music even before clients enter the venue. First, a detailed calendar includes both live performances and community events with external links to performers’ websites and those of community organizations and business who will host their vents at Ruby’s. ...
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Club IT has not been able to take advantage of the available IT resources to manage its supply chain. The failure to properly manage the supply chain can lead to the firm not being able to serve its customers well if Club IT is unable to stock its stock in time.
The automation processes are achievable by only few mouse clicks. As any other organization, Club IT can utilize information technology to compete in today’s digital competitive world. There are many organizations generating healthy benefits by modifying their business models and strategies.
E-commerce is also represented as E-business. ”Www.davechaffy.com” explain a formal definition which describes“"e-business (e’biz’nis) – the transformation of key business processes through the use of Internet technologies”. In general, the business functions and processes integrated electronically and digitally within the organization are referred as E-business.
It is just the individuals with the firm password to the website that they may access and open the different determinants of the organization. On the other hand, the firm is still restricted to the utilization of Intranet network. This implies that the network is mainly restricted to a number of computers or laptops across the firm.
The other aspect which is also of relevance currently is the power which information has when it comes to the operations of the contemporary business setup. Information as it were is something which cannot be let go with regards to its importance to the operations of the business entity.
The uplift should utilize e-commerce as most of their customers find online shopping comfortable. It is also noted that the website is mostly controlled by the staff and, therefore, to make it more efficient, it should allow their vendors to be able to view or keep track of how their goods are used.
ved IT resources relating to customer service will not only improve service but attract more desirable customers, expanding our customer base, because few of our competitors have made use of expanded IT utilization. At the same time, Ruby’s has a staff that is also comprised
ce (I-commerce) and mobile commerce (M-commerce) is based on developments pertaining to the Internet and on prior technological innovations arising from the combination of telecommunication, and organizational computing”. E-commerce is also represented as E-business.
ers to install operating system images and various application software on cloud infrastructures that are provided by the service provider (Mursu et al, 2002). A significant feature of this cloud solution is that it allows for the patching and maintenance of the platforms for
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