StudentShare solutions
Triangle menu

INTERNATIONAL EXPANSION STRATEGY IN Zarraffa's Coffee - Essay Example

Nobody downloaded yet

Extract of sample
INTERNATIONAL EXPANSION STRATEGY IN Zarraffa's Coffee

A market analysis of the Chinese coffee market has been conducted through industry analysis framework. The project also shed light on how Zarraffa’s Coffee should go about the expansion plan in the next five years through the franchisee model.
The twenty-first century is often cited as the age of competition, this century is associated with globalisation, which has resulted in organizations breaching geographical boundaries to gain access to markets across the globe. Competition is the buzzword of globalisation with every product category being offered by numerous organizations resulting in a highly competitive environment. The present study deals with the issue of international expansion by organizations. International expansion can be of many types which include setting up Greenfield projects, Joint ventures, Tie ups and Franchising. The study would try to analyse the international expansion of a firm using the franchisee model. Zarraffa’s Coffee has been chosen as the firm for study, and the Chinese market has been chosen as the nation for the firm’s expansion. The choice of the nation assumes significance as it represents the fastest growing economy of the world whish offers a huge potential for players to expand their business operations. According to a study the Chinese coffee market is still in its growth phase, the report also states that the coffee consumption by the Chinese consumers has grown by approximately 20 percent (Li, 1995, p.6).
Zarraffa’s Coffeein an Australian based coffee shop which was established in the year 1996 by Kenton Campbell. The first store of Zarraffa’s was based in the city of Southport in Australia. The company provides excellent service to its customers which are in accordance with its mission to provide a perfect cup of coffee to every customer (Zaraffa’s Coffee, n.d.). Presently the organization has its presence across 42 stores which are spread around Australia. The company has gone a long ...Show more

Summary

In its aim to stand above the rest among the league, it has been consciously trying to take innovative steps that can further make it a special treat for its customers. This paper aims to explore the…
Author : jgoodwin
INTERNATIONAL EXPANSION STRATEGY IN Zarraffas Coffee essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"INTERNATIONAL EXPANSION STRATEGY IN Zarraffa's Coffee"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Assesment of Wal-Mart's international expansion strategy
Wal-Mart conducts considerable market research before deciding on a foreign entry strategy to determine which mode of entry will bring the most revenue and allow the organisation to build its brand in the local region. Wal-Mart operates in many different countries, however for the sake of analysis, this paper will concentrate on key markets in China, Japan, Germany, South Africa and India.
11 pages (2750 words) Essay
International expansion proposal
The company was founded in 1977 by Roy Raymond but later sold to Leslie Wexner, the creator of Limited Stores Inc., in 1982 with headquarters located at Three Limited Parkway, Columbus Ohio. The company is in the apparel industry with gender-specific specialization on women wear; lingerie, Bras, panties, beauty garments, swimming and sporting bras/panties, clothing, shoes and beauty products such as lipsticks and fragrances.
6 pages (1500 words) Essay
Victoria's International expansion
For any company that is focused at attaining a competitive edge, it has to use any means possible to outdo its competitors. Precisely, organization that are focused at putting at bay their competitors, will have to apply some strategies like advertisement and marketing strategies to retain their popularity as the leading distributors and manufacturers of the products.
8 pages (2000 words) Essay
Finance International Expansion
For US Computer Systems companies, the major difference between doing business at home and abroad lies in a lowered predictability of foreign markets and,therefore, potential liability to incurring a greater costs than at home. The international/global marketing environment is more complex and varied than at home, adding considerably to the risks associated with international expansion.
4 pages (1000 words) Essay
International Expansion
These are the Mercantilist Theory, the Theory of Absolute Advantage, the Theory of Comparative Advantage and the Theory of Factor Endowments. Mercantilism is the theory that a nation's wealth depends upon the balance of its exports over its imports (Mercantilism, 2007).
6 pages (1500 words) Essay
International Expansion Essay
According to Hill (1998) every fiscal year retailers are able to experience a significant progress in several key metrics. Retailer's inventory was reduced from $55 million to $23 million and inventory turns rose from 12 to 26. The cost of revenues, excluding the benefit from previous special charges and the applicable portion of the amortization of intangible assets, decreased from 72.3% of revenues to 67.8% of revenues (McAuliffe, 2000).
12 pages (3000 words) Essay
ACCOR STRATEGY OF EXPANSION
The review also covered aspects where the authors of various published sources deemed that the identification of the micro as well as macro environmental factors is a very important step. Furthermore the Downturn in the hospitality industry of UK had also been looked upon in
8 pages (2000 words) Essay
International expansion-business
on an American enterprise entering Mexico, followed by a brief history of the history of the Mexican peso then an analysis will be conducted as to the prospects of this currency in the near to late future. There are two types of currency risk associated with investing in Mexico
3 pages (750 words) Essay
International Market Expansion
Translation exposure is also called accounting exposure as firms operating in foreign currency has to convert or translate the same into local currency to represent these assets/liabilities in local currency.
6 pages (1500 words) Essay
International Expansion (Case Study)
On the contrary, verifiable experience within the hospitality industry would be more risk-averse since there is an indication of knowledge related
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment