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Case study for Strategic Management

The business that HP has generated in the highly competitive market of information technology is remarkable. There are many competitors globally but HP has performed better in 2006. HP is known for its innovative products.
As a global company, HP evolved with their innovative product development. HP has its own organizational structure based upon the business segment. There has been a continuous growth of sales, EPS (earning per share) and net revenue. The channel of distribution emphasizes upon the collaboration of various business partners. The objective of sales and marketing policies are through programs that perk up profit margins.
In the segment of technology, there is a huge competition as there are many competitors. Dell Inc, Mac, IBM, Canon, and many other players are present to compete in the global market. HP and many other corporations were competing in the market; and among all DELL was the strong competitor.
China has shown the largest consumption pattern in the computer segment. The focus should be towards the Chinese market. Toshiba has been able to create a market in China. HP should also compete with Toshiba in the computer section.
The technology merchandise PLC (product life cycle) are of shorter span of time. Consumers expect more out of technology and unique products with different features. There are brands that provide the new concept of technical merchandises. But HP has been successful in providing unique products that have been developed through their efforts in R&D and innovative thinking.
The market for the technical devices is not restricted to single or several segment of market. This enters at all the segments and with better policy, the higher market share can be obtained. In technological market, there are many choices of products in different segment operating nationally or internationally. The product features and the brand create the difference and there lies the ...Show more


The decision for acquiring other IT businesses is a move towards the basic thinking of HP and they want to be the complete IT solution provider in the industry. There are many…
Author : rolfsonraquel
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