However this is not the case and many experiments are underway all around the globe to find the best product possible which can wake up an individual as ordinary alarms do not do the trick when it comes to waking them up from sleep. The product that has been chosen for the sake of this paper is that of a water clock which is in the form of a top lamp. It aims to spill water on to the sleeper if he does not get up and avoids using the alarm so that he could get an extra dose of sleep in the early hours of the morning. This paper will discuss the basis of a water clock and how it has been studied from the aspect of four dimensions of the marketing – product, price, place and promotion.
The water clock runs with electricity and is basically an alarm clock. It is different from other clocks because it has a water tank fitted inside it. However this water tank is small in size and does not take that much space. The water clock is an interesting idea because it helps the sleeper to wake up and get on his toes immediately. The basic intention is to make him feel all soggy so that shall wake him up quickly. Some people find it hard to digest the fact that they would be spilled with water so early in the morning; however the advantages of such a water clock cannot be denied at all, especially if the sleeper believes in having deep sleep patterns. The water clock acts as a deterrent to sleeping for long period of time, thus offering a chance to the sleeper to be on his toes instantly. As far as comparing it with other products in the market is concerned, the water clock acts as a product that is one step ahead of them. Other products make use of the cell (alkaline battery) technology while this water clock is run through electricity alone. Hence if the cells go off in the middle of the night, the sleeper can still be assured that his water clock will wake him up early in the morning, at his own designated time.