There are various factors that determine how the Web site would benefit the youth group, one of them being the way in which the youth club would exploit the Web’s interconnectivity as well as the opportunities it would create to make better the relationships with its vendors and suppliers, its customers plus other external stakeholders.
Another factor is the nature of the club’s relationship with its customers. Developing deep, long-life relationship with customers is of greater significance on the Web. It would cost the youth club money to attract customers to its site and maintain them.
The youth club’s plan for incorporating the Web in its overall strategy is another factor that would determine whether it would realize Web success. The issues that the plan should address include site design and maintenance, strategies for marketing ad promotion, customer service, sales, and generating and managing a brand name.
Another factor that would determine how the Web site would benefit the youth club is its relevance to the customers whose needs, tastes and preferences are dynamic. If the youth club is to remain relevant to its customers, then the success of its Web-based transactions effort is indispensable.
The nature of resources including time, energy, talent, and money that the club would invest would also play a part in determining its Web success. This is because creating a meaningful Web presence necessitates a progressive investment of resources. In fact, an attractive Web site with catchy photographs plus products and services’ descriptions is just but a beginning (Zimmerer, 2010).
The Web site would be of great importance in assisting Mr. Grove, the building fund manager, in organizing donation requests as well as in determining the kind and quality of the necessary building supplies. He can utilize the site well-constructed e-mail messages to direct customers to the site, where they can respond to donation requests – he can avail