E Ink’s technology could be used for a number of applications and in many areas of interest. E Ink required $20 million for its second round financing. Due to its astonishing technology and a good potential for the product to be accepted, E Ink was able to attract many venture capitalists that were ready to finance E Ink. E Ink was getting easy financing opportunity, which a new company could not get that easily. Another opportunity which was knocking the door of E Ink was the potential of its product for acceptance in market and growth.
The three stage approach adapted by E Ink to achieve their long term goal was strategically sound. The Corporation in its first stage manufactured large area displays for retail signs. Large area display market provided E Ink good opportunity for the launch of its product as it was wise decision to offer a commercially feasible product as their first step in market.
Its second stage of flat panel display helped E Ink to identify different types of the market. Although there was already a tough competition in flat panel market and E Ink had to face severe problem in updating its technology from large area display to flat panel display. Eventually, E Ink’s effective combination of technology and price made it easy to capture flat panel market.
The ultimate objective of E Ink was to make radio paper. Till now, E Ink had secured a safe place in market through its both of the technologically advanced products. It had also improved in technology and James Iuliano, the President and CEO of E Ink’s idea was to use this technology for making radio paper.
In its second round financing, E Ink needed around $16 million for funding its large area display project. It already has $9 million in its bank out of $15.8 million of first round financing. If the scenario can be looked at from the long term prospective,