Current paper focuses on the IT systems strategy of Microsoft – a major competitor in the global application software industry; reference is made not to the parent firm, based in USA, but to its UK subsidiary; the current position of the firm towards its rivals is important (see also Table 1, Appendix); it seems that the IT strategy of the firm has helped towards the achievement of a stable growth; the key aspects of this strategy are presented and evaluated using appropriate theoretical framework – the PESTEL analysis.
Microsoft Corporation is a global leader in the Software Application Industry; the firm entered the British market in 1982; currently the employees of the firm in UK are 1500. Since its establishment in Britain the firm has focused on the promotion of innovation in technology and the improvement of the technology available in education and in communities. In fact, as in other countries worldwide, Microsoft Corporation UK has helped the British government to improve the technology used in various social and economic activities – enhancing ‘the social and economic well-being of local population’ (Microsoft Corporation, Economic Empowerment).
One of the key characteristics of the global market is the continuous increase of competition; firms that try to stabilize their performance and achieve a stable rate of growth need to continuously review their strategies; emphasis should be based on the IT systems involved in the various organizational operations. In firms that are heavily based on knowledge management specific measures should be taken; the firms that would be involved in such effort should meet the following requirements: ‘ a) to be proficient at skills and support infrastructure, to foster innovation and collaboration and to allow self-organization to emerge’ (Rud, 2009, p.38). When the organizational activities are expanded in different industrial sectors, the strategic planning