Consumer behavior is the study of the thought processes and behavior of consumers involved in buying, using and disposing of the products and services. Consumer behavior is significantly influenced by motivation and emotion. Motivation is the driving force within an individual…
Marketers can apply their knowledge of motivation and emotion to the marketing strategies by discovering ways to arouse consumers’ emotions and motivate consumers to satisfy the needs kindled by those emotions. Thus, motivation and emotions have significant implications for the marketers who want to sell their products and services to the consumers.
The field of consumer behavior is the study of the activities involved when people or groups choose, buy, utilize, or discard goods, services, thoughts, or experiences to fulfill their needs and wants (Lake, 2009). There are various types of consumers, ranging from a 6-year-old begging her mother for a stuffed toy to a business man in a large organziation making a decision regarding a multimillionaire computer system (Solomon, 2001). The items people consume can consist of anything from bottled milk to a spa treatment, justice, movie or a celebrity. Furthermore, needs and wants to be fulfilled can range from hunger to thirst to love, status, or even spiritual fulfillment (Solomon, 2001).
At first, commercialism of goods and services through numerous marketing strategies generally focused on the existing products and services that individuals needed. But today, marketing strategies are used to inform individuals about the goods and services that they should and must have knowledge about and buy for themselves (Quester et al., 2007).
In today’s information-oriented world, studying consumers’ behavior has become an important activity for business companies, institutions, and organizations, who want to be acquainted with the consumer market, individuals who consider consumption as a fixed part of their daily lives (Quester et al., 2007).
More specifically, consumer behavior attempts to determine not only the socio-demographic characteristics of the consumers, but also psychographic profile of consumers in order to understand how ...
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Tatum states, “Consumer behavior consists of the actions that consumers take in regard to making decisions about purchasing various goods and services”. The study of consumer behavior focuses on the factors that make consumers buy or reject a product.
Whether it is the mother tongue or second language for a person, English holds a very significant value for every individual. People those who cannot converse in English are considered illiterate as they might know only local languages. Though an individual would love his or her mother tongue more and would want to be able to use it all the time, this is not possible as in today’s competitive world and society, English, the world’s official language, is highly crucial and it is what the world works with.
The relationship between celebrity endorsement and consumer behaviors have also been proved by the literature and included as a part of this short research paper. There are a number of factors discussed in this paper which affect consumers’ behaviors including the culture they live in and the cultural background of the celebrity used in the advertisement.
One of such factors is product marketing. To what extent consumers will accept one particular product depends to a large extent on how well the product has been marketed. Consumer behavior is partly unpredictable, though in some cases the type of branding might affect the purchasing behavior of the consumer.
In this article, we have taken “individualism” as one of the key element of consumer behavior and its relevance to marketing strategies of the companies. The article then discusses key drivers for individualism, key takeouts and implications. It also includes “customization” as one of the sub-element of individualistic consumer behavior.
Appraisal theorists are of the view that “cognitions underlying emotions can be either propositional or non-propositional and either conscious or unconscious. However, cognitivists strongly believe that cognitions have to be propositional” (Vincent, 1990).
When I think about my life and my need for education, I realize that I was not motivated to pursue more education prior to this time. Circumstances and life in general prevented me from pursuing college, and I did not think it was necessary. For the last ten years, I have worked several jobs that made me realize that I wanted to go to college.
As the report stresses that the consumer activity which has been chosen in this report is observing the buying or the behavioral patterns and the methods chosen by the people in deciding which food items to buy at a food court situated in a shopping mall. Buying behavior is the act and the process of decision making used by people in buying different products.
market, the tremendous increase in demand for good coffee gave a strong business opportunity for Starbucks Coffee to expand its business domestically and internationally.
Strategic development for the international development of Starbucks coffee is a vital factor which may
High performance can be measured by comparing the results of the work carried out and the set goals. High performance in the work place can result in successful business (Gregory .244). It can be achieved through management practices.
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