ies exist to enforce (and reinforce) the capitalist ethos.” (barneygrant.tripod.com) Culture industry not only presents the characteristics of the culture in a flamboyant and exuberant manner, but also captures and controls the minds and preferences of the individuals to reveal the positive and negative aspects of their cultural heritage. Hence, culture industry serves as the custodian of the traditions, conventions, customs, folkways and cult of society. On the contrary, creative industry simply means the industry interested in artistic activities on the foundation of the existing cultural norms, and thus is addition of creative activities in cultural industrialisation. “The term creative industry encompasses a broader range of activities which include the cultural industries plus all cultural or artistic production, whether live or produced as an individual unit.” (portal.unesco.org) In other words, creative industry particularly focuses upon producing something new, novel and innovative in the form of words, symbols, slogans, designs, edifice and buildings etc; advertising, poetry, sculpture, paintings, architecture and calligraphy etc are also the part of creative industry. The present study aims to examine and evaluate the impact of the conditions of the labour force in the growth and expansion of creative industry in this age of technological advancement and communication with special reference to the workers and managers offering their services in advertising departments.
Culture industry maintains direct relationship with the creative art, as it looks for the production and sales of various items and products of art. “Cultural industry refers to the various businesses that produce, distribute, market or sell products that belong categorically in creative arts. Such products could include clothing, decorative material for homes, books, movies, television programs, or music. Cultural industry is a very large category for certain types of