The market needs to be properly segmented and the right consumer segment has to be targeted that will generate sales. There are many competitors in the business and with the help of SWOT analysis it will provide brief understanding of the market environment. As per the findings, strategy is required to be made to compete and grow in the international market.
The pricing strategy and the high quality of cuisine and service are the main tools in the restaurant business. Focus should be upon this to gain maximum advantage from the market. An appropriate corporate structure with chain of command will enhance the operations of the business and facilitate the management in the right direction.
The food service industry is one of the largest industries across the globe. In the past few years the restaurant industry has out-performed almost all other business segments and has been increasing and developing. The main objective of the company is to develop an enhanced experience in the food service to delight the consumers with high level of expectation.
The other objective is to establish its brand all over the world so people from all parts of the world can enjoy the cuisine that delivers high level of satisfaction. The company targets to fulfill the gap of expectation of the consumers and grow as an international brand.
The mission is not only to provide delight to consumers and grow but also to create a healthy culture for employees as well as for the overall organization. The company firmly believes in developing relationship with all the clients and associates. The positive relationship strategy will help the company expand and grow.
The company believes in training and development that will provide the opportunity in the development of the business. This process will also help in developing the ability to innovate new ideas for the services, products and business. Developing this culture will help the company to succeed in the international market.