Her basic belief was that names have the characteristics of changing personalities and life styles. This change in name had a great impact upon individual’s living pattern, the great example that she witnessed was that people with the name of David were more studious as compared to other students. Although, this nameology concept of her was not demanded by customers, it brought great business for her as a nameologist.
Maryana Korwitts’s main target market was parents who wanted to name their new born babies on the basis of Nameology Individuals wanting their babies to lead a successful life in future were enticed to buy a $399 package of Naming Manual which included many different things such as a copy of Book Name Power, five online BABYtalk profiles of top name choices, a 30 minute advice on telephone and a Personalised owner’s Manual for the baby.
Besides the Babies, the other target markets for Maryana Korwitts were companies and individuals that had faced a downfall. All those individuals and companies were the targeted who believed in Nameology and lead a difficult and a less successful time period. Maryana Korwitts has been really competitive in providing names and logos for businesses and organisation
The main competitors for Korwitts’s business were its competitors in the same business field such as Kannan M. Mr. Kannan M runs a business in the same area of Nameology but he has pointed out that Nameology can not successful until and unless it is well coordinated with other issues such as Astrology and Bioenergetics. The competitor for namestructure.com (Maryana Korwitts’s website for Nameology business) is lucky-name-numerology.com which is being run by Mr. Kannan M.
Besides these competitors in the same field of Nameology, other competitive threats for Maryana Korwitts have been the Astrologers other Numerologist who suggest that Nameology is not in itself a complete area to suggest names that can