It is critically important for sites like Digg to be updated to keep up with competitors. Additionally, people who browse online have changing tastes that are hard to satisfy.
The main impact on IT is that more complicated web 2.0 technologies would come out in the future. This could also mean significant changes in web architecture as well since newer sites have to be more competitive.
On the part of the customers, they would have more choices since competition would be tough among web 2.0 technologies. On the business side, more advertisers would earn money since the avenue for promoting products are countless. More people would have jobs since additional writers, web masters and web developers would be needed. Everyone would benefit when the industry is robust.
"From the least to the greatest, all are greedy for gain; prophets and priests alike, all practice deceit” ( Jeremiah 6:13, NIV). Apparently, a great number of online business owners want to have a piece of the action and profit in a short period of time. While it may be true that sites like Facebook make tons of money, not all are that lucky. In fact, a very large number of online business fail too .People do not want gradual growth but desire explosive success motivated by greed.
The position of the author is really valid since he gave an insightful comment on the nature of sites like Digg. He was right when he stated that such web 2.0 technologies do not have customers as compared to real life business. People just visit the site and its profitability depends on the whims and caprices of the online public. Online world is very competitive and even Facebook is threatened by competitors that haven’t existed yet.
Lyons, D. (2010, October 24). Digg: A Cautionary Tale for Web 2.0 Companies - Newsweek. Newsweek - National News, World News, Business, Health, Technology, Entertainment, and more