Total liabilities of the company were 32,496.88 Trailing Twelve Months out of which 21,790.84 Trailing Twelve Months were the total current liabilities. The company’s total liabilities and stock equity were 51,274.77 Trailing Twelve Months, out of which 18,777.89 Trailing Twelve Months was the total equity (Market Watch, 2010).
In 2009, Nokias net sales were EUR 41.0 billion and the operating profit was EUR 1.2 billion. EURm. In 2009, the company’s net sale showed a deceleration of 19%, from 50 710 EURm to 40 984. The operating profit of the company also showed a decline of 76 % from 4 966 EURm to 1 197 EURm during the same year. However, research and development expense of the company increased 1 % from 5 968 EURm to 5 909 EURm. (Nokia Corp, 2010)
Net sale in the United States and UK was 1 731 EURm and 1 916 EURm respectively, while the net sale in China, Russia and Indonesia was 5 990 EURm, 1 528 EURm and 1 458 EURm respectively. Europe and Asia Pacific have greater net sales of 36 % and 22% respectively. (Nokia Corp, 2010)
Resource items are those assets of a firm that cannot be duplicated easily, like brand reputation and differentiation, innovations, etc. Some of the resource items of Nokia are discussed in detail below:
Nokia is an interesting brand and has an edge over other mobile phone companies, due to the fact that it is a natural brand and has its headquarters in Finland. Branding is all about designing products. R&D and other manufacturing processes are therefore devised to improve the time required to reach market. Nokia’s main aim is to control efficiency and effectiveness in its R&D project. That is why Nokia was listed as the eight most valuable global brand in the Interbrand/BusinessWeek Best Global Brands list of 2010 .The question hence arises about the factors that determined the success of this brand. For the past few decades, Nokia is