StudentShare solutions
Triangle menu

Case Marketing - Essay Example

Nobody downloaded yet
In most cases, different products are developed on the premise that people with similar interests as well as income levels tend to live in the same areas hence it would be easier to reach them. Hats and caps are perceived differently by different people in the local market. In some cases, they may be perceived as luxury which is a preserve for mainly those who constitute the middle class and the affluent by virtue of their income but just like American popular culture, they are gaining prominence. Benefit segmentation can be used as one variable where One Source Gear can group people on the basis of similar benefits they seek to gain from a product such as low price or quality product. This can be done at the level of educational institutions since they will seek something uniform. Kotler (1999) posits that benefit segmentation deals with characteristics such as personality, attitudes, opinions as well as life styles. Thus, according to Kotler, such segments are indicators though they may not be perfect, of behaviour such as lifestyle, price sensitivity and brand preference.
Another variable that can be used to segment the market by the distributor is occasion segmentation which primarily deals with certain events. This can be done on the level of sporting teams such as soccer or athletics. These are special occasions held during particular periods and the distributors should target such occasions given that they will an impact on the sales made. Another variable that can be utilised when segmenting the market is usage level segmentation which entails grouping people into whether they are heavy, medium, light users or non users of the product. This depends on the level of interests of a particular product by the targeted people in the market. Usually, people with similar usage levels of a particular product display the same behaviour as well as attitude towards it.
2. ...Show more


In order to get a clear understanding of how the market can be segmented for local marketing by One Source Gear, it is imperative to begin by defining what segmentation is. Strydom (2000), defines segmentation as the division of a heterogeneous market into fairly homogeneous…
Author : rethamarquardt
Case Marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Case Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing case study
This report aims at identifying various strategic and marketing elements of the company and to discuss the company’s current position. The report will firstly include a discussion of the environmental factors impacting the company’s marketing attempts, followed by a discussion of the market segmentation and use of the STP principles within Burberry.
7 pages (1750 words) Essay
Marketing Report -- Case Study
The strategy of the company is to provide priority to the employees in order to keep the customers happy and satisfied. Hence, the internal marketing strategy has helped the company to gain competitive advantage. An alternative strategy has been presented for further development of the company in this paper.
7 pages (1750 words) Essay
E-Marketing Case Study
In addition, Goodby, Silverstein & Partners who are the advertising agency of HP are the other stakeholders of HP. The customers and businesses are recognized as key stakeholders given the emphasis they received in the first HP advertising campaign as observed by Chakraborty and Govind (2008, p.
5 pages (1250 words) Essay
Strategic Marketing Case Study
Effectively, the company started investing in acquiring business that gave the company high-profit margins instead of low-profit margins. In this case, the company had realized that the products that gave the company low-profit margins were not centered on fulfilling the needs of the customer.
4 pages (1000 words) Essay
Ford Case (Marketing) Analysis
It seems that staff of the company is unaware of the fact that consistent success in marketing products cannot be achieved unless the marketing efforts are coupled with follow-up actions,
5 pages (1250 words) Essay
Marketing case
shoes, identified to be in the final stages of product design, Carson received diverse reactions and feedbacks from the vice president, Sarah Levine and Cal Linden, a former Boston Marathon winner and an established patron of Pacer’s flagship shoe, the Pacesetter. The
5 pages (1250 words) Essay
W 4 Case Marketing
The responses on what they respondents regarded as best policies in terms of cost are presented below. In a separate research, Gagliardi (2006) asked 40 citizens to share their
2 pages (500 words) Essay
Marketing Analysis: Case Study
The originator of adidas was one of the first individuals to see the potential of this manifestation of marketing when he supported the FIFA World Cup in 1978. Sponsorship includes
6 pages (1500 words) Essay
Marketing case analysis
The issues that the director of marketing has to deal with include the following, brand sales, brand contribution and brand equity. Brand sales involve the sales to customer san how they can be increased in order
2 pages (500 words) Essay
Marketing case
??s carpet selling, need of sufficient inventory level to keep four turns per year instead of five, extension of credit to retail accounts by the wholesalers and contemplating on some price accommodations. When the manager considered the factors that were necessary to support
2 pages (500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Case Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us