n opportunity to get in touch with the foreign products and they got enough opportunities to compare the quality and prices of the domestic products with that of the foreign products. Such evaluation from the part of consumers may often change their buying habits. Online marketing and e-commerce are growing day by day and based on that the purchasing decisions of the consumers are also changing. In many cases, a purchasing situation occurs out of the fear of losing social recognition or once the existing product goes out of order. Some of the people have blind belief in brand values while others are more practical. Some consumers may seek further assistance from the supplier to improve the performance of the product they purchased. This paper briefly analyses the consumer decision making attributes.
Recognition is a primary psychological need for human beings and hence most of their purchasing decisions were influenced by their desire to get recognition from others. Most of the consumers feel inferiority, if they possess old goods. In many cases, consumers postpone their purchasing decisions until they acquire ample financial resources for executing the purchasing. Once the consumer feels confidence about his/her financial abilities, the next step is to gather information about the product he/she wants to purchase. “Sources of information could be family, friends, neighbours who may have the product you have in mind, and alternatively you may ask the sales people, or dealers, or read specialist magazines. You may even actually examine the product before you decide to purchase it” (Consumer Buying Behaviour, n. d) Most of the people rely on, advertisements in television, news papers, Super markets and internet for the information regarding the product they want to purchase. They will collect information from the friends also. The User’s comments will always be valued more than anything else. Once ample information is collected about a particular product, most
It is essential for the entrepreneurs to do careful market researches to evaluate the consumer behaviours properly in order to get deep insights into the changing…
E-Readers Catch Younger Eyes and Go in Backpacks. February 4, 2011. April 2, 2011< http://www.nytimes.com/2011/02/05/books/05ebooks.html?_r=1&ref=consumerbehavior>. 12 Chen, Daniel and Huigang Liang. Shaping Consumer Perception to Motivate Online Shopping: A Prospect Theory Perspective.
The author explains that the decision-making process purchasing process progresses in five stages, namely: recognizing needs, searching of information, evaluating alternatives, purchasing decision and post-purchasing behavior. Need Recognition is the start of the buying process, where the customers realize their need or problem.
The author explains that the new job requires him to be constantly in touch with superiors and also with his customers. He now realizes that his basic model of mobile would not serve its purpose. He needs a phone that not only serves as a phone but also functions like a hand held computer with wi-fi facility.
The author of the essay analyzes the most respected rational model that was provided by Kotler and Keller (2012) identifying consumer recognition of needs, followed by an information search, with a subsequent evaluation of different alternatives, finally a purchase decision is made with an emphasis on post-purchase response and evaluation.
According to the research findings, it can, therefore, be said that five categories as represented by sincerity, excitement, competence, sophistication, and ruggedness provided examples of the aforementioned brand personality that provided insight into how brand personality is used in products we recognize.
This is because a certain product or a service would be consumed by entire family members and whenever a particular service or a product is bought by a family they would consider the needs of all family members (Grewal & Levy, 2011).
Marketers are also aware of these stages which they use to drive the buying decisions of customers. They make consumers aware of different alternatives and focus the customer satisfaction level to market their
However, there are other areas where the company operates from, such as in the United Kingdom and Czech Republic.
The market in which the company operates in is complex since there are little variations that a person can add to the