Furthermore, the article contextualizes this lieu of the progress of corporate social responsibility and product harm reduction of tobacco companies, or lack thereof.
Corporate social responsibility among tobacco companies is very much like a paradox; basically tobacco companies are like giving a poison to their consumers so that they can kill themselves. If we were to apply the logic of corporate social responsibility to the tobacco companies, we are presented with a situation that simply contradicts itself: if a tobacco company becomes a socially responsible corporation, it would be as if they will offer a slower poison to their consumers so that they will not dies as fast as before.
The addition of the snus in the tobacco industry may be seen as the slower poison. It is not smoked so that there is a significant reduction in the risks of having diseases that are more likely to be acquired when smoking cigarettes. However as the article has pointed out, even with the existence of this less harmful tobacco product, it is not supported by legislation bodies and no tobacco companies are making an effort to pursue its development or more importantly, reducing the harm in their products.
This is the point where corporate social responsibility among tobacco companies hits a dead end. Tobacco companies may be aware of this contradiction and that is why most of them are not making any efforts to reduce the harm in their products. Another contradiction in this situation that the article points out is how governments demonize tobacco companies while providing them a legal status. This is counter-intuitive to corporate social responsibility since it simply does nothing to affect the market demand that is fueling tobacco companies. As a result, there is no motivation for them to develop a less harmful tobacco product since their killer product rakes in the profit, and in the end that is all that matters for them.
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