e standard elements or components, to wit: “( 1) Company Letterhead, Name, Address, Phone Number, Web Address; (2) PRESS RELEASE in all caps; (3) Contact Persons Name; (4) Immediate Release or Release Date(all caps); (5) HEADLINE or TITLE in BOLD/CAPS; (6) BODY-Date/City-who, what, when, where and why; (7) Catchy Text; (8) Sum it up...; (9) Basic Font, Double Spaced, Page Numbers, and ###; and (10) Action Plan/Calendar” (Aten, n.d., par. 9). All crucial elements are easily identifiable and readily available making preparation and implementation stress-free.
Since the purpose of the press release is to enhance public awareness of an organization’s product, services, or activities, the structure and presentation format needs to contain all the elements identified above. At the same time, the message must be timely, catchy, and attractive enough to encourage the potential viewers’ interests and promote commitment to one’s cause.
Various organizations opt to use press releases as a tool in public relations to increase awareness of the organization’s vision, direction, or focus at some point in time: either in the introductory stage, during promotional or campaign periods, and as strategies designed to spur productivity and growth.
Hollis, New York – November 11, 2010 – Good news to all commuters vying the subway area along the city of New York, a newly opened food store targeting businessmen, students, senior citizens, and various professionals from all walks of life is now the solution to your hunger pangs. Benjamin Smith, the owner and proprietor of Healthy Snacks Alternative is now open for business with several food stall along the subway.
Healthy Snacks offer subway sandwiches with a variety of fillings from cold meat, tuna, vegetables, cheese, eggs and other healthy fillings one can think of – at the most affordable price and readily available for take-out or dine-in, as needed. There is an array of beverages, likewise, available on