identifying social characteristics that assist in driving addictive behaviours, and then reinforcing different coping skills to assist in combating the complex emotions behind alcohol consumption. Cognitive behavioural therapy has been shown to be effective with many different demographics, thus it is even more important as a therapy tool for those in society with limited resources that may not have proper access to more clinical treatments. CBT works to deconstruct certain lifestyle characteristics and then re-emphasize effective coping strategies as a means to cure the addictive personality.
There are other models recognized as having reliability in treating alcohol problems, ranging from spiritual healing, the family model (when applicable), and didactic learning through role playing as part of a broader behavioural modification system with multiple phases. The rationale for alcohol consumption varies, thus not all approaches will be equally similar. Where most of these programs are similar to CBT is in the ability to provide a new cognitive path of self-awareness.
The basis of cognitive behavioural therapy is that the individual suffering from addiction needs to come to understanding regarding their intrinsic motivations in order to alter their behaviours leading to alcoholism. The root of alcohol dependency is significantly different in certain cultures and family structures, therefore internal motivations for these addictive behaviours are driven by complex and unique motivations. Often, alcohol addiction is a form of escapism used as a tool to avoid unhappiness or issues with self-image and self-confidence. Magill (1998) identifies that people are inherently unhappy due to their irrational belief systems and the method by which they interpret events inaccurately. Cognitive behavioural therapy seeks to identify these internalized issues so that new strategies and behaviours can be developed to create a more productive citizen without the need for alcohol as