International Business management - Essay Example

Here once this has been identified, details of the best market entry method are then discussed. As in the case of any market entry method, there are a number of possible issues that will be encountered. Hence these issues and problems are further discussed along with providing strategies to overcome these issues and problems. On the whole the paper will detail a market entry plan for a company. The chosen company here is Primark. Firstly it is crucial to gain a clear overview of the company. Primark has been known throughout the country for the excellent quality of the products and the low prices for the clothing.

Primark was started way back in 1969 under the name of Penneys in Ireland. The company has worked its way up and has been able known for the continuing success. The company has grown from a simple first store Penneys in Ireland to the latest flagship store in Liverpool. The company showed immense success in the first year of its beginning and by the end of the third year of its incorporation, the company had as many as sixteen stores in Ireland and Northern Ireland (Primark, 2010). As years passed the company went on to move into Great Britain.

The company had started as many as 18 stores in Ireland by 1973 and now had started as many as four out – of – town stores. Within the next year, the company has been noted to have started as many as 22 stores each in Ireland and Britain. Later in 1984, the company was known for the multiple acquisitions that took place. Primark had acquitted as many as five Woolworth stores. With years to come there were further expansions of the company and Primark showed immense ability and success. The company has been well received within the country.

Entering international markets requires high level of strategy and planning. With the increasing levels of technological innovation helps create markets for new products and services. A mode of entry into foreign or international markets is the normally referred to the