Sustainable Fast Food - Essay Example

The firm appears to have many positive features whereby it can take advantage of economies of scope and scale which may help to make it attractive to potential customers. In order to assess the potential of Cream Tavern to be sustainable in the future period, it is imperative to analyse the organisations’ environment it will be operating in through conducting a SWOT as well as PESTEL analysis of the factors that will affect its operations. There is also need to outline the company’s intended operating strategies so as to ascertain its sustainability in the future.

This includes identifying the sources of competitive advantage as well as its potential for better performance in the future. Underlying the notion of sustainability are the needs of the current and future generations (Fox & Rooyen 2004). During the contemporary period, it can be noted that sensitivity towards the natural environment and ecological sustainability is gaining prominence and the theme of going green is used to guide many firms in their attempt to establish business. Cream Tavern intends to utilise 100 % organic milk products to manufacture dairy related products in the fast food industry.

The concept of environmental protection has recently gained prominence hence sensitivity to the natural environment and ecological sustainability will be used as guiding principles in the operations of this organisation in the fast food industry. In order to operate successfully, there is need for policy formulation that is responsive to the needs of the environment while at the same time satisfying the needs of the customers. Cream Tavern has underscored to recycle all the by-products in the fast food industry so as to show concern for the environment.

This will go a long way in addressing the concerns of the environment while at the same time utilising the material that can be treated as waste in some cases. In this case, it can be noted that the fast food