Cars and Trucks of Logan - Essay Example

They believe this is an enthusiastic way of gaining profit. Axtell Taylor approach is through offering a high minimum wage which is 30% of their gross profit giving them an advantage of 5% difference. Murdock Hyundai, on the other hand, employs offering the highest bonus profit. This is because their mission is to provide outstanding service through well-trained mechanics (www.murdockautogroup.com). They give as high as 1750 for a 20 unit sale which is far from 500 Axtell gives. Further, they offer another compensation bonus if new cars are sold which their competitors do not have.

On top of this, their subsidy for health insurance has the best. Although Wilson motor, Axtell and Hyundai are all in the car business, their marketing compensation strategy plays a very important role for them to stay in this kind of business. It is believed that the trust, efficiency, and effectiveness of employees are the success behind a business. This is achieved by compensating them well.