E commerce project-INTROMAMA - Essay Example

Joury Al-Wazzan is a mother-to-be who has an experience running a small business. Suad Al-Ghanim is a business woman who works in the real estate sector. Therefore, the owners of IntroMama represent qualified experience personnel who also represent the targeted segments and know exactly what these targets want. IntroMama is a website dedicated for newly mothers. It is an introduction to their new lifestyle as a pregnant woman and challenges as new mothers. It nurtures them through its service-based system that offers all of that for the main stages during pregnancy and onwards, especially after the childbirth.

It is an educational service model, special event planning website and also a product selling model so its considered a hybrid model. Our mission is to provide a user-friendly platform that will be the premier destination online for mothers and mothers to-be offering products and services to guide them through a successful motherhood. Providing information as a service, through designed software to inform the mother of new updates in every stage. (Pop-ups, messages through your facebook account, i-phone apps etc.) And have those messages and emails through periodical timings: weekly, daily, and monthly.

Using the website also to offer products (not only services), where she could shop online for her and her baby (clothing, baby care products, toys, educational books, maternity clothing). Delivered to her doorstep. In Kuwait which is our local market, mothers/mothers to be/ladies, are currently obsessed with all issues connected to maternity which is the baby’s health, the perfect diet, nutritional updates, fitness activity of that phase, baby receptions and baby showers, birthdays are all considered a booming market.

For us those are our targeted segment, where we will discuss them in details later on in this paper. On-line shopping users are significantly increasing; customers all over the world are shifting to on-line