StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

COMMUNICATION IN BUSINESS - case study format - Essay Example

Nobody downloaded yet
re another major issue for IKEA in offering lower cost product and hence, it becomes difficult for the company to compete with other domestic furniture manufacturing companies.
There are two major problems in IKEA for its China market that includes cross cultural communication gap and government policies. In this process, the primary aim of IKEA is to understand the core Chinese culture which must be blended with IKEA organisational culture. Understanding of local culture is inevitable for IKEA. Therefore, it should develop its internal organisation’s culture and communicational process by implementing integrated marketing communication model. It also needs to achieve higher efficiency of its multinational teams, and IKEA should try to increase the number of Chinese employees to understand and convince target consumer group. Besides, government’s support is also very essential for IKEA so it must increase its activities relating to corporate social responsibility.
Globalization has brought significant changes in human activities and their lifestyles. It has led to accelerate the growth and development of entire world economies and societies. Trade and business activities are one of the most crucial areas that have experienced tremendous growth since last two decades. The increasing global exchanges enhanced the importance of international trade and policies. Besides, the business agreements and treaties have facilitated the international communication and business activities. These reasons have provided greater opportunities to business organisations and hence, they keep expanding their geographical boundaries i.e. in overseas market. However, in this process, multinational companies (MNC) have to counter certain hindrances that affect efficiency of management. Cross cultural diversities and communication gap are the major challenges for MNCs (DuBrin, 2008, p.66).
This paper will attempt to analyse a case of a multinational company facing hindrances in ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“COMMUNICATION IN BUSINESS - case study format Essay - 3”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/420502-communication-in-business-case-study-format
(COMMUNICATION IN BUSINESS - Case Study Format Essay - 3)
https://studentshare.net/miscellaneous/420502-communication-in-business-case-study-format.
“COMMUNICATION IN BUSINESS - Case Study Format Essay - 3”, n.d. https://studentshare.net/miscellaneous/420502-communication-in-business-case-study-format.
  • Cited: 0 times

Summary

IKEA is a Sweden company and it entered in China during 1998. China is a developing nation and its economic strength in increasing at higher rate attracting significant number of FDIs in this county. IKEA…
COMMUNICATION IN BUSINESS - case study format
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"COMMUNICATION IN BUSINESS - case study format"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

COMMUNICATION IN BUSINESS-case study
Cross cultural negotiations is a complex process because of the differences in countries with respect to politics, culture, social setups, economy, legal frameworks etc. Language, environment, social organizations, level of knowledge and authority possessed by the people, verbal and nonverbal communication means, temporal conceptions etc of different cultures are different which can influence the negotiation process.
11 pages (2750 words) Essay
COMMUNICATION IN BUSINESS - case study format
Politics, economy, religion etc are some of the factors which can affect the perceptions of the people differently. The views of the public about universalism, particularism, equality, hierarchy, individualism, groupism etc can be different in different countries which can affect the business management process.
11 pages (2750 words) Essay
COMMUNICATION IN BUSINESS - case study format
IKEA is a Sweden company and it entered in China during 1998. China is a developing nation and its economic strength in increasing at higher rate attracting significant number of FDIs in this county. IKEA has successfully established its business in China.
11 pages (2750 words) Essay
Organisation Communication Case Study
The main problem in the communication process is certainly the noise in the communication process. This communication process model shows us that the noise in GB Financial Corporation exists at decoding stage of the communication process. There can be several reasons for the noise at this stage of communication.
4 pages (1000 words) Essay
Case study in business at college level
1.b) Price skimming is the strategy of setting a high price to attract customers willing to pay a premium. This creates a high product quality image in markets where rivals are slow to enter, where buyers value the product highly, and where market demand is inelastic (fixed and variable costs benefit little from economies of scale).
5 pages (1250 words) Essay
Strategic Business Analysis - Case Study about Netflix
This essay discusses the topic of business analysis, that is aimed to describe the business strategies inside Netflix company. The researcher uses Porter’s five forces model of competition, discusses Netflex macro environment, it's place and role in today's digital market as well as outlines the strategy and gives practical recommendations.
28 pages (7000 words) Essay
Communication case study
He depended on what certain people had said He doesn’t just give his own words but also basing everything to other people for strong evidence that he may represent to the people. His good point is through
4 pages (1000 words) Essay
Effective Communication Case Study
the nation the government took over half the control of the operations of the plant and transformed the plant into an extensively labor-intensive plant to support them in providing jobs to the local people. However on the 2nd of December disaster struck when tons of deadly
3 pages (750 words) Essay
Case study of Business strategy
The case of The Globalization of CEMEX manifests strategies in international business, particularly of a global corporation as it journeyed through diverse challenges in its local market and how it emerged successful in its global domain. Case facts revealed that
11 pages (2750 words) Essay
Business communication
(Shwom, and Snyder 17) However, even individuals who are exceptionally adroit at English may hail from cultures that approach
10 pages (2500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic COMMUNICATION IN BUSINESS - case study format for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us