nications strategy employed by Hong Kong to entice tourists include the fact that there are memorable tourist attractions, which include the likes of the Giant Buddha, the Victoria Harbor and The Peak to name a few. Hong Kong is especially renowned for its cultural and heritage activities, the museums, the grandeur architecture, the prominent outdoors and the dining and shopping luxuries which are a symbol of its tourist excellence (Stabler 1997). The marketing communication strategy within the land is such that people throng to visit Hong Kong from different parts of the world in all the 12 months of the year. This is one of the reasons why Hong Kong is remarked as a haven for the tourists when they want to enjoy the luxuries that might not be available elsewhere. The current marketing communications strategy coined by the Hong Kong Tourism Board centers on the premise of cultural exchange, creating the tourism market, bringing in rich foreign exchange and thus building long-lasting exchanges and relationships all this while. Hong Kong is a place that shall be the cornerstone of success in terms of tourism in the days to come undoubtedly (Meyer 2000). The diversity is there for the taking as is understood by the domains of the Hong Kong Tourism Board which is a government-subvented body that has the responsibility to market and promote Hong Kong as a place for tourism and to improve the visitors’ experience when they visit this place (Miller 2007). The Hong Kong Tourism Board makes sure that the latest promotional activities within Hong Kong are discussed at length, and plays its due role at organizing different recreational programmes so as to facilitate and sustain close links with the local publics and community groups.
The Hong Kong Tourism Board guarantees that the community has a very significant role within the linkage of the tourists who come from different parts of the world. This has been manifested in the form of different sessions with Rotarians,