nications strategy employed by Hong Kong to entice tourists include the fact that there are memorable tourist attractions, which include the likes of the Giant Buddha, the Victoria Harbor and The Peak to name a few. Hong Kong is especially renowned for its cultural and heritage activities, the museums, the grandeur architecture, the prominent outdoors and the dining and shopping luxuries which are a symbol of its tourist excellence (Stabler 1997). The marketing communication strategy within the land is such that people throng to visit Hong Kong from different parts of the world in all the 12 months of the year. This is one of the reasons why Hong Kong is remarked as a haven for the tourists when they want to enjoy the luxuries that might not be available elsewhere. The current marketing communications strategy coined by the Hong Kong Tourism Board centers on the premise of cultural exchange, creating the tourism market, bringing in rich foreign exchange and thus building long-lasting exchanges and relationships all this while. Hong Kong is a place that shall be the cornerstone of success in terms of tourism in the days to come undoubtedly (Meyer 2000). The diversity is there for the taking as is understood by the domains of the Hong Kong Tourism Board which is a government-subvented body that has the responsibility to market and promote Hong Kong as a place for tourism and to improve the visitors’ experience when they visit this place (Miller 2007). The Hong Kong Tourism Board makes sure that the latest promotional activities within Hong Kong are discussed at length, and plays its due role at organizing different recreational programmes so as to facilitate and sustain close links with the local publics and community groups.
The Hong Kong Tourism Board guarantees that the community has a very significant role within the linkage of the tourists who come from different parts of the world. This has been manifested in the form of different sessions with Rotarians, ...
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Hong Kong is located on the China’s south coast and is covered by the South China Sea and the Pearl River Delta. Its significant attractions include a deep natural harbor and a wide skyline. Around seven million people live within Hong Kong and is indeed one of the most densely populated areas within the world.
Conclusion 23 Reference 24 Part A: Current marketing communications strategy Introduction The tourism board of India is found to take the help of integrated communications through large scale uses of several communication tools like advertisement both via print and visual media and also through considerable public relation activities to help generate increased brand awareness for the different tourism activities carried out in the region.
(3) Is marketing strategy a static or dynamic process? Please explain. The marketing strategy for the Rocky Mountain Bicycle Company should encompass entire business philosophy that involves decisions related to production of bicycles, their sales, market segmentation and customer relationship management.
Most of the people have many objections regarding the decision to get an MBA as a professional degree. For example most of the people argue that MBA is the monetary cost to obtain the degree. Tuition can range from $20,000 to $ 50,000.that is true but according to my research the MBA is the only degree that can stand with you all the times.
Heterogeneous sources of supply are sorted out, and then can be accumulated for sale to interested customers, as is done by industrial-supply firms or retail stores (Stroh, 2006). Through dispersion, the products are allocated and customers can achieve the assortment of heterogeneous products that they require to satisfy them (Kotler and Armstrong 2008).
to- riches story, Coca Cola has made itself a household name in more than 200 countries in the world with a total of 400 varieties of products, and is now the market leader in the soft drink scenario. The main brands of Coca Cola are Diet Cola, Fanta, and Sprite. These brands
sire to pursue an MBA in order to have a better understanding of the current challenging business environment and pursue a flourishing career in the industry. Despite the fact that it may be conceivable to manage a number of businesses and scale up the corporate ladder over the
Now customers are offered tea and coffee in different flavors, styles and aroma with confectionary items such as sandwiches, muffins, cakes, pastries etc. Starbucks is not like any regular coffee house; it represents a platform where
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