Globalization: Analysis of Competitive Advantage - Thesis Example

Globalization: Analysis of Competitive Advantage By Candi s FACULTY OF BUSINESS ADMINISTRATION (This page intentionally left blank) Thesis Statement: To maximize global competitive advantage a firm must choose the best match between its home country, supplier countries, partner countries and customer countries rather than focusing on the lowest-cost supplier countries and the highest-cost customer countries for its global operations. IntroductionA. What is globalization and global competition?a. Global competition is different from domestic competition.b. A need exists for a global strategy framework for firms to succeed in international competition and this global strategy framework need not emphasize producing as cheaply as possible to sell at the highest price. c. Although globalization offers greater opportunities, it is important to focus on potential for business and how best to achieve the optimal sales volume in countries that are likely to accept producer’s offerings to optimize profits from international operations.B. Statement of organization of the dissertation.

Overview of the Components of the Global Mosaic that influence Firms wanting to succeed in International CompetitionA. What are the costs involved with competing internationally and how should a firm try to gain the most from its international operations while risking less? How best to optimize risks in international competition?B. What is relevant in the economic landscape of nations when deciding about market entry and selecting nations for inclusion in international operations network?C. What is relevant for efforts directed at trying to create value in the new global competitive landscape and what is desirable when competing in the global marketplace?D. What strategic alliances and which efforts directed towards the building of international social capital are likely to serve a firm best, considering the firm’s attributes and capabilities for competition?

Formulating Global Competitive Strategy based on Attributes of a Firm, its Competitive Strengths, its Home Country and Global ForcesA. What is desirable in international competition and how will a firm’s attributes influence its ability to achieve success in international competition?B. Based on a firm’s attributes, what is likely to be achievable and how should risks be considered and optimized?C. How does the desirable and the achievable influence international strategy and the execution of a firm’s international strategy.D. A discussion about international business strategies presented by firms from various countries for designing international operations / marketing for success. E. High level strategies and operational strategies for international business firms.

Case Studies for International StrategyThis is about presenting selected case studies from international business, involving firms and multinational corporations from around the world that will serve to illustrate the thesis statement. The cases may either focus on specific goods, products or services or they may focus on firms from a specific country exporting goods to international markets.Implications for Firms Aspiring to Enter International CompetitionA. Considerations and action requirements for corporate boards and Chief Executives.B. Balancing and identifying risks and rewards.

How should global strategy influence and impact on country strategy?C. Approaches for international business strategy formulation and strategic planning.D. Execution of international strategy.E. What strategy approach is likely to work best for international business and how should feedback influence strategy?Conclusions, Limitations and Future StudiesA. ConclusionsB. LimitationsC. Future Studies(This page intentionally left blank)Bibliography / ReferencesGhobadian, Abby Et al (Editors) (2004), Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace, Palgrave MacmillanSpulber, Daniel F (2007), Global Competitive Strategy, Cambridge University Press