At the same time they also increasingly have to apply principles of sustainability to the way they have been operating their business. Sustainability is said to be those activities of an organisation which are typically voluntary in nature and also demonstrates its concerns for the social and environmental issues which are related to its business operations and also its interactions with the stakeholders (D’Amato, Henderson & Florence, 2009, p.1). In the globalising world, sustainable development actively promotes accountability and corporate responsibility. This includes both the inclusion and implementation of intergovernmental measures and agreements, public private partnerships, international initiatives, effective national regulations and continuously supporting the continuous improvement of corporate practices (Tully, 2007, p.374). There is a certain link between corporate responsibility and sustainable development. Sustainability has emerged as being one of the most critical actions principles among the different responsibities of a company. An organisation can only be regarded as a responsible one if it seen to follow the principles of sustainable development (Salina & Salina, 2007, p.187).
Companies are required to operate within a well defined legal framework, and complying with the law is amongst the most important responsibilities. Apart from this there are certain hindrances to the regulations and the business which should be kept minimised as much as possible (Salina & Salina, 2007, p.187). Recently, much debate has increased with regards to the diminishing scope from sustainable development to economic competitiveness. However, the focus remains concentrated and committed to the corporate responsibility of companies (Lenssen, 2006, p.324). However, it must be understood that it not just about obeying the law. It implies a business in which organisations must ...
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This is to meet the requirements of the present generation as well as ensuring that there is compromising with regards to the abilities of the generations to come. Organisations have been increasingly called upon for taking up additional responsibilities for the way their operations are having an impact on the society and its natural environment (D’Amato, Henderson & Florence, 2009, p.1).
Insert Name Insert Grade Course Insert Tutor’s Name 19 May 2012 The tobacco industry has consistently increased its corporate social responsibility presence in the society as a public relations exercise. This is with the intention of negating the ills of its operations on the society.
These competitors are Altadis, plc and Reynolds American Inc. and Altria (Phillip Morris). With such a competitive nature of the market and all of the players fighting with many different brands, several issues come into force for the competitors. The most concerning trend that is found in today's tobacco industry is the harm caused by cigarettes.
With a large percentage of the workforce being young and enthusiastic they are volunteering with utmost dedication and concern and not as a mere obligation. Even in the absence of any legal binding the concept is catching on worldwide.
Where did this concept emerge Really speaking this concept is neither the brainchild of a single person nor of a single organization.
Although innumerable people are associated with this industry but the fact remains that there are several strings attached to this entire process of tobacco cultivation. Not only can you find people facing several health issues but other problems are also associated with it.
This tobacco industry was more specifically composed of the Big 5 tobacco providers, including Philip Morris, RJ Reynolds, Brown & Williamson, Lorillard, and Ligget, and together they have possessed and exercised significant political influence. The result, from an historical point of view, is that even though their tobacco products were generally acknowledged as a public health threat, they were able to avoid any significant type of antismoking legislation or governmental regulation until fairly recently.
The new challenges of recession have to be faced with strategic CSR activities that will aim to maximise total wealth. Businesses cannot walk away from the communities, which they touch, by claiming insufficient funds. The nature of CSR activities will of course change.
BAT operates through 81 factories and produces more than 850 billion cigarettes and uses more than 660 millions kilos of tobacco per year. It has achieved a great success in the last few years and now it is in the progress focusing on
This business report covers the principles of sustainable development in BAT like prevention of child labour, ensuring of safety to workers, contributions to charity, prevention of smoking among minors, and also contribution to the governments’ tax revenue among others.