Sat-Rad Users - Case Study Example

The reasoning as to why I have chosen this sample definition is because we are not only looking to see which types of people simply use Sat-Rad but we also want to characterize the people who use competitive products to perhaps determine why they have a preference for these products. How would you define a "user" of Sat-Rad radio? Please support your answer? I would define a “User” of Sat-Rad as an individual who will actually use a Sat-Rad, a competitive product or a similar product.

This would probably encompass automobile drivers who are tech-savvy. One important distinction must be made which is that the user is possibly different from the consumer as the Sat-Rad products will probably be purchased by automobile companies and installed as an option for end-users.