Introduction to Web 2.0 - Essay Example

There are many examples of web 2.0 technologies being used today, from blogs and Wikipedia to Facebook and other social media platforms where users interact with one another via a centralized website on a daily basis. However, in addition to simply changing the way websites operate, web 2.0 has also drastically changed how advertising works on the Internet. As recruitment is a form of advertising, the rest of this memorandum will focus on two ways web 2.0-based advertising can be used to attract management-level employees.

These methods take advantage of the way that social networking sites work to “bring [users’] real identity information with them wherever they go on the Web” (Martin). As users are far more involved in content creation, there is far more information available on specific users, and ads can be targeted with greater efficiency than ever before. II. Facebook Facebook is arguably the biggest social networking site on the web. . Using Facebook in this way it is possible to create not only a place to inform potential management-level employees about new postings, but to enhance brand loyalty and further keep consumers informed about your company and its products.

For informing candidates about job postings, the page can be used to announce new openings, which will automatically be distributed to anyone subscribing to the Facebook page. These announcements can be descriptions of the openings, or just links to where candidates can go to apply. As users will sign up to follow your Page, they will do the outreach work for you. The other way Facebook can be used to find potential employees is through the use of its advertisement system. Unlike creating a Page, this option is not free.

However, it is more effective than most online advertising because the advertisement can be custom-tailored based on information on people's Facebook profiles. For instance, you could have the job ad only show up on the profiles of people who are actually qualified for the job, ensuring that only those who would be able to do the job well would apply. If a Facebook Page was created, ads could also link to that page instead of directly to a job posting, allowing one ad to work for all available job postings.

Facebook is accessible at http://www.facebook.com. To create a Facebook page, go to http://www.facebook.com/Pages. Facebook advertisements can be purchased at http://www.facebook.com/advertising. III. Twitter An alternative method to Facebook—or one that could be effectively used in conjunction with it—is Twitter. Twitter is a website which allows users to post short statements about their lives. Much like blogging, Twitter is popular amongst