Saad Khan Loses in Life in Unilever - Essay Example

Mr. Khan a banker, as well as an expert swimmer, was a participant of this fateful underwater reality challenge which was co-created by the two multinational giants, Unilever, and mindshare, who are still unable to account for the tragic accident that took place. Saad was one of the lucky contestants, who managed to perform the final act of the big event, and was given the ruthless underwater challenge by the then present Unilever model. During the execution of the same stunt, Mr. Khan apparently lost control, he tossed, turned and struggled but could never recover and eventually drowned while performing this challenge for the program.

Daunted and terrified co-contestants and crew hurried and tried to save but could not find him in the murky, misty waters of the lake. It is believed, that the personal security precautions were inadequate at the time of shooting the stunt, while participants also seem to lack training or briefing for the very harsh fateful reality show. Besides the inadequate security measures, the underlying question of corporate social responsibility of the two multinational giants, in the making of this reality show still remains unanswered.

And it seems there was no document regarding the planning and preparation of the show. Moreover, Unilever, is the fastest growing FMCG in the world, had control over the media and swept away any news regarding the dreadful event. The traditional media was put on silence and was forbidden to utter any word related to Mr. khan’s tragic death. This avoidance of media has called into question the social, ethical, as well as the moral responsibilities of the company. (Maestro)