Advertising and its affects on children - Research Paper Example

ising is an important tool for making the organisation successful as advertising creates awareness to the consumers that a certain product and service exists in the market. The effects of advertising can be both positive and negative. It basically depends on the individual as to what extent has the advertising message been interpreted. The old generation may know how to perceive the messages of advertising but some young people, especially children may have affects of advertising in a negative way.

Children are immature and they don’t know what is right or wrong for them. Some advertisements may have highly negative impacts on the children. The advertising company focuses on making the advertisements attractive so the people become attracted towards the products or service but children may be affected negatively. It is difficult for parents to avoid their children from viewing the advertisements that are run on television. Parents may have to work upon monitoring their children very carefully while the watch TV and this can be a very difficult thing to do as to take out time for this is also difficult for parents.

The advertising process allows the children to gain knowledge about the different types of products that are available in the market especially the various technological innovations taking place in the products. Play stations, X-Box and other such types of games are of high concern to children and they get to know more about this through the advertising channels. Also the different types of products, that is for children come into their knowledge through advertising. Chocolates, and other such food products, children tooth pastes and shampoos etc are all of high interest to the children.

These products are used by the children on a daily basis and their importance and positive effects are usually demonstrated in the advertisements. The other positive affect of advertising is that the advertisements are made so attractive that it convinces the