It gives billions of individuals a chance to “discover, watch and share originally created videos. It is a virtual forum where people can connect, inspire and connect with others from around the world and it also acts as a platform on which creators of original content can show their material (30).
Alexa, a company that classifies websites according to popularity and usage, has continually ranked YouTube among the top five global websites. It lies on the same wavelength as websites such as Google and Facebook in terms of global popularity (Burgess and Green 12). The power of YouTube as a video sharing channel has elicited wide ranging opinions from scholars and social network experts. Uploading videos on the site is easy and free. It offers a wide range of video categories such as gaming, animation, news, entertainment and many others. Since the advent of YouTube many people who were little known outside their neighborhoods and schools became famous because they were able to upload and show the world what they had to offer (Cheng, Dale and Liu 144). Researchers believe that the potential of YouTube as a means of talent discovery is not going to fade any time soon. However, it is generally agreed that one does not have to become famous simply by adding his or her video on YouTube, there has to be some level of creativity to go with it (Burgess and Green 43).
Most of the people who have posted their videos on You Tube and ended up becoming famous for doing that include Jackie Evancho, Maria Aragon who is a 10 year old singer, Edwards Gould who is a world famous animator and there is of course the sensational Justine Bieber, the Canadian child superstar who has taken the music world by storm. Bieber was discovered on YouTube after his mother posted some videos of himself singing. Jackie Evancho is also a child superstar whose talent was discovered on YouTube. She finished second on the fifth season of the popular show ‘America’s