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Marketing Strategy - Book Report/Review Example

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Marketing Strategy

At Forever Beta also, the emphasis is on building a communications ecosystem for 360 degree stakeholder alignment. The company prepared a marketing campaign for Kingfisher Beer where it brought top management, executives, stakeholders and customers in synch to come up with a brand positioning such as ‘tastes better, together’.
360 degree business alignment for large organizations is possible but, may be, it needs to be handled in a different way. The communication regarding organizational objectives may be done more through mass media such as e-mails rather than one on one ...Show more


This integration should begin from inside the organization starting with the top executives and then trickle down to the lowest level employees in…
Author : reichertjarrett
Marketing Strategy essay example
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