Evolution of Personal Wireless Broadband Services - Assignment Example

However, it is discouraging that cell phones are not working when it is needed the most; hence, this assumption is accurate. Disaster drills that are based on this assumption are effective because they have “forced people to improvise by adopting technologies new to them and by using familiar technologies.” like femtocell, communication redundancy, satellite phones, etc., that will continue working during disasters (Shklovski, Burke, Kiesler, & Kraut, 2010, p. 1231). The expectation that cell phones must efficiently work during disasters is difficult to meet; thus, cell phone networks should set users’ expectations with their capabilities.

They should give importance to load balancing and equal distribution of frequency, particularly during disasters. 2. Cellular companies are marketing 4G even though they don’t meet the standards for 4G. How does this impact the range of cellular device users? People are becoming more and more dependent on wireless communication technologies for connectivity, and this trend will continue to evolve for many years to come. This growing trend has urged many cell phone companies to innovate and offer high-speed wireless communication services to attract consumers.

Devices using 4G LTE-Advanced systems have high demand among users because the system offered high-speed services (about 50 times) compared to its predecessors (2G & 3G). Cellular companies have been allowed by ITU-R to label their devices as 4G technologies, even though high standards and advanced features for 4G (i.e. data rates of 100 Mbps-1Gbps) are not actually delivered (Routray, 2010, p. 9). Since then, many users have complained that they are being fooled and deceived by cellular companies because “4G systems were not in place, and..the system did not fully comply with ITU 4G requirements” ever since it was released (Akyildiz, Gutierrez-Estevez, & Reyes, 2010, p. 218). They are buying 4G devices, but they are not getting the actual or real functions (e.g. high speed & reliable service) promised by 4G networks because technically they are 3G (Yager, 2010).

For instance, Verizon Wireless has explained that the issue was “unforeseen, despite careful, diligent planning, deployment, and ongoing upgrade programs” (Hood, 2011). In line with this incident, many cellular device users have expressed their dissatisfaction and discouragement on false advertising in various social networking sites and blogs, which could ruin companies’ reputation. Also, this issue has lowered the market confidence of users as companies take advantage of their preferences; thus, companies are planning to give different kinds of tokens to regain users’ trust, particularly those speed-conscious consumers.